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"This Business Has Legs": How I Used Infomercial Marketing To Create The$100,000,000 ThighMaster Craze

Price: $40.99 USD

Product Code: 53081054

Availability: Ready to Ship!


"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Even I learned a lot. " --Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it. " --Steve Dworman Publisher, Infomercial Marketing Report "As a jack, in an emergency, if you have a very small car. As a rack to dry homemade pasta. Prop it on its side and presto! Twin picture frames. Have it bronzed and claim its a very early Henry Moore. " --Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details! Features: ISBN13: 9780471147497 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% SatisfGuarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! Item Dimensions: 6. 3" L x 0. 94" W x 9. 57" H.

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